my story

Purpose fuels Passion

How did it all start?

For most of my early working life I worked in admin & accounting roles, going to college on the evenings to gain further qualifications and working long hours with no real passion for what I was doing. Having always been a very creative person I would have little craft projects on the side, baking cakes, flower arranging, paper crafting and selling to friends & family.


Never did I consider that I could turn any of these crafts into anything more than a kitchen table hobby. That was until early 2009 when I started to learn some basic jewellery skills and along side my sister, we began to think differently.  

Over the next ten years we went from the kitchen table creating the bespoke jewellery product to a business which is now the UK's most love handprint jewellery brand. With a team of 17 creators, customer service staff & full in house marketing and website team the business now sends out over 2o,000 orders every year. Along the way I have gained so many skills, learnt valuable lessons and created tools which helped create the hugely successful ecommerce business and full in-house production team.

As the business hit its 10th anniversary I made a huge decision. I was going to hang up my pliers, say a very teary goodbye to the team that had grown around me and get ready to start all over again. But this time my purpose was different.

I am such a passionate person when it comes to creative businesses, I love to hear peoples ideas, see the sparks of creation and watch as dreams become reality.


Building a brand doesn't come quickly or easily, it takes time, hard work and total dedication but for those who really want to succeed, I am here to offer my expertise and share the knowledge and tools I have gained from my own journey to help you. I want to show you how a handmade product can go from kitchen table to scaleable business, without ever loosing that handmade touch


My mission is to support, my passion is to teach and my motivation is to see you succeed.

She designed a life she loved

© 2019 Rhubarb Way

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